Executive Director - Marketing & Fundraising
Principles
- We have secured an efficient and sustainable portfolio of net income with continuous growth potential
- We will focus on our Supporter base to maximise their life time value
- We will develop a businesslike approach to achieve net return on income.
- This Business-like approach upgrades:
- Supporter Care will maximise the lifetime value of our donors
- One clear communication message is consistently used regarding our brand experience
- Everything “we do” aligns itself to legacies.
Key elements of the portfolio
Development & Performance focus
To include analysis and research and development of new fundraising
products and activities. E.g. A fundraising product may
focus on financially supporting a young person through tertiary
education to achieve employment. A donor may agree to sponsor to a
specified value to have their name attached to the sponsorship.
Delivery focus
To include a focus on Corporate Sponsors, Major Trusts & Donors,
Regular Giving, Legacy Development and Supporter Care. Equipment
Services and the Pearson Fund would also be included as it provides a
customer service approach to equipment accessibility for clients and
the public. Merchandising and marketing of current and future iincome
generating products will align with new fundraising products.
Communication Focus
Clearly aligned to Public Relations (ensures one clear communication
message is consistently used regarding our brand experience)